Copywriter

Location Mission, Kansas Job Number 1711515 Brand Dealer.com

Description

Dealer.com, a Cox Automotive Brand, is currently looking for a Copywriter to join our team.

Our Teams:

Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.

Job Summary:

Copywriter writes informative and creative content for client blogs on dealership websites by identifying and researching relevant automotive industry information that is written with attention to how search engines view content

Your Role:

  • Researches topics for creative content using online research techniques such as a Rich Site Summary (RSS) reader tools targeting specific automotive news, information, and trends
  • Developing content using a creative process and meeting with client(s) and/or internal client focused teams to understand the concepts that the client(s) want to portray
  • Writes multiple unique pieces of content daily using various blogging tools
  • Delivers engaging and persuasive blog content to capture audience attention using words and images with attention to search engine content viewing including use of key words, incorporating web links in copy, optimizing image usage for search engine ranking, and other SEO (search engine optimization) strategies
  • Proofreads work to ensure proper spelling and grammatically correct quality of all authored content
  • Reviews all content to be compliant with standards specified by automotive OEM (original equipment manufacturers) against database of OEM brand standards and compliance rules
  • Solicits and receives information from internal client teams and/or clients on written content pieces to ensure client satisfaction and re-writes to incorporate feedback
  • Publishes completed and proofread content to client dealership websites

Qualifications

  • Experience and/or portfolio of material to demonstrate writing fluently and accurately for various purposes.
  • Excellent command of the English language and a good knowledge of grammar, spelling, and punctuation
  • Genuine interest in client’s products and services, automotive industry and dealership focused
  • Ability to write in varying styles and assume different tones according client needs
  • Works independently and as part of a team
  • Strong research skills
  • Ability to deal with criticism and sometimes even rejection and leverage into positive knowledge and skills growth and develop

What We Look For:

  • Bachelor’s Degree, English, Marketing, Journalism, Communication preferred
  • Automotive industry content beneficial



About Cox Automotive

Dealer.com (A Cox Automotive Company) creates websites for our automotive dealership customers and allows you to create and control a complete virtual showroom. Our Seamless Website platform delivers unmatched mobile and desktop flexibility, comprehensive inventory merchandising, integrated advertising and digital retailing, personalized shopper experience, and groundbreaking connectivity with Autotrader®, Kelley Blue Book®, vAuto®, Dealertrack®, XTime® and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing you to optimize every aspect of your digital marketing strategy.

Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.

Why Cox Automotive:

Cox Automotive, Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide.

Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Manheim®, Autotrader®, Kelley Blue Book®, Dealertrack®, vAuto®, XTime®, NextGear Capital® and a host of other brands.

The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry.

Cox Automotive is a subsidiary of Cox Enterprises.



Organization: Cox Automotive

Primary Location: US-KS-Mission-5700 Broadmoor St

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing